10 Cool Ways To Attract People To Your Web Site

1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.

2. Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site.

3. Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.

4. Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles.

5. Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on the topic.

6. Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.

7. Let visitors download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.

8. Offer free online services or utilities from your web site. They could be search engine submitting,copy writing proofreading etc. The service or utility should be helpful to your target audience.

9. Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.

10. Give your visitors a free membership to your online club. People want to belong to something, why not your online club. You could also give away a free e-zine for club members only.

10 Boundless Ways To Anchor Down More Sales

1. Multiply your marketing and advertising efforts on the Internet. You can accomplish this by starting an affiliate program or using viral marketing.

2. Increase your ratio of visitors that purchase your product(s). You could change your headline, offer a stronger guarantee, add testimonials, etc.

3. Find out who are your strongest leads for buying your product by offering a free ezine. The visitors that are very interested will subscribe to it.

4. Team up with your competition by starting an association for your specific industry. It could lead to a profitable partnership with them.

5. Publish an e-zine for your employees. This could motivate them to do a better job or fill them in on were your business is headed

6. Search for your business' name in newsgroups and discussion boards. Some of the comments you find could help you improve your business

7. Attract people to link to your web site. You could offer them a discount on the products you sell or give them free stuff for linking.

8. Develop your own opt in email list by giving your visitors a reason to give you their e-mail address. Allow them sign up to free stuff and contests.

9. Create a "PR" web page for your business. List information that could be considered newsworthy for e-zines, newspapers, magazines, etc.

10. Give your business and products credibility by linking to web sites that have written positive stories about your business.

10 Blockbuster Ways To Ignite Your Sales

1. Sign-up to win web site awards. When you win, some award sites publish your web site link, name and description on their site.

2. Join online business associations or clubs. If you join, they will usually list all their members on their web site. It will give your business extra exposure.

3. Utilize a simple form of viral marketing. Write or have someone else write a small report with your ad included on it and allow others to give it away.

4. Improve your business by promoting customer feedback. Tell them you want their honest opinions about your business, good or bad.

5. Design your packaging so it sells your products. Utilize colors and lettering that make your product more attractive to your prospects.

6. Compare your product's guarantee to your main competitors. Find a niche were your can design your guarantee to be more powerful.

7. Try not to assume your audience understands everything in your ad copy. If you have words they may not know the meaning to, define them.

8. Build alliances with other online businesses. You could trade links or ads, create joint venture deals, cross promote your products, etc.

9. Design your web site to be a valuable resource for people. Include original content, links to other interesting web sites, ebooks, software, etc.

10. Compete with the highly branded businesses by practicing good customers service, strong product quality and speedy service.

10 Blazing Ways To Sky-Rocket Your Profits

1. Use a "P.S." at the end of your ad copy. This is were you either want to repeat a strong benefit or use a strong close like a free bonus.

2. Publish a free ebook and give it away from your web site or in your e-zine. This will increase your traffic, sales and e-zine subscribers.

3. Create multiple streams of income with your web site. You could sell your own products, join affiliate programs, sell advertising space, etc.

4. Give your visitors compliments in your ad copy. This can earn their trust and put them in a good mood, in return they will be easier to sell too.

5. Create new products or services only if there is a strong need for them. You won't have anyone to sell them to if you don't have a market.

6. Sell your backend products to your customers right after they order. Take them to a "Thank You" web page that includes other products you sell.

7. Sell a few products on your web site instead of selling a large amount of products. To many choices can overwhelm your visitors and they won't buy.

8. Include content and free stuff on your web site that promote the products you're selling. If they don't read your ads, they may read your offerings.

9. Remind your visitors that you're human not just a web site. You could publish information on your family life, a picture of yourself , a profile, etc.

10. Provide a "Contact Page" on your web site. Give your visitors as many options to contact you as possible. This'll add credibility to your business.

10 Benefits Of Submitting Articles To E-zines

1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.

2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.

3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.

4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.

5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't publish your articles.

6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.

7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.

8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.

9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.

10. You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation.

10 Awesome Ways To Attract More Orders

1. Create a free ebook directory on a specific topicat your web site. People will visit your web site to read the free ebooks and may see your product ad.

2. Turn part of your web site into a members only web site. Instead of charging for access, use it as a free bonus for one of your products.

3. Add a free classified ad section to your web site. You could then trade banner ads with other web sites that have free classified ad sections.

4. Create two versions of your e-zine so people can choose if they want ads included with it or not. This'll attract the people who hate ads to subscribe.

5. Publish your e-zine only on your web site. Have people subscribe to a "new issue" e-mail reminder. This could really increase your traffic and sales.

6. Sell advertising space in your product package. You could sell inserts, flyers, brochures, booklets, and digital ads for electronic products.

7. Offer daily or weekly visitor bonuses. This will increase your repeat traffic and sales because your visitors will visit regularly to get the visitor bonuses.

8. Allow people to download software or e-books from your web site at no cost. Just ask your visitors in return if they'll refer their friends to your web site.

9. Build up the number of people that join your free affiliate program quickly by temporally offering your product for free to the people that sign up.

10. Negotiate with e-zine publishers to get free or discounted ads by letting them join your affiliate program and earn commissions on the ad you run.

10 Amazing Ways To Jump Start Your Sales

1. Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.

2. Brand your name and business. You can easily do this by just writing articles and submitting them to e-zines or web sites for republishing.

3. Start an auction on your web site. The type of auction could be related to the theme of your site. You'll draw traffic from auctioneers and bidders.

4. Remember to take a little time out of your day or week to brainstorm. New ideas are usually the difference between success and failure.

5. Model other successful business or people. I'm not saying out right copy them, but practice some of the same habits that have made them succeed.

6. Take risks to improve your business. Sometimes businesses don't want to advertise unless it's free, sometimes you have to spend money to get results.

7. Include emotional words in your advertisements. Use ones like love, security, relief, freedom, happy, satisfaction, fun, etc.

8. Ask people online to review your web site. You can use the comments you get to improve your web site or you may turn the reviewer into a customer.

9. Out source part of your workload. You'll save on most employee costs. You could out source your secretarial work, accounting, marketing, etc.

10. Combine a product and service together in a package deal. It could increase your sales. If you're selling a book, offer an hour of consulting with it.

10 Killer Ways To Multiply Your Sales

1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.

2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.

3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.

5. Sell the reprint/reproduction rights to your products. You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product.

6. You could cross promote your product with other businesses' products in a package deal. You can include an ad or flyer for other products you sell and have other businesses selling for you.

7. When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you.

8. Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons.

9. Sell gift certificates for your products. You'll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.

10. Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.

The Magnificent 7 - Elements of Your Message

Many people have asked for "an encore" to the course and -- as is almost always the case with Empowerism -- when you say jump, they ask, "How high?" Their goal is to facilitate marketing success. Their vision is to build us all a house on Easy Street with the income we generate.

This final educational "gift" will spell out the eight essential elements that you MUST include in your email-marketing message.

The Magnificent 7 - Must-Have Elements for Your Message

=> MASTER CREATORS' MASTER CHECKLIST
Creating winning email marketing messages is part art and part science, with a generous helping of innovation thrown
in. The following elements are common to all aspects of email marketing, whether you are inviting customers back to buy again or seeking new customers.

#1 - Headline with Unique Positioning Statement
#2 - Benefit-Oriented Copy
#3 - Testimonials
#4 - The Offer, with bonuses
#5 - Guarantee
#6 - Call to Action
#7 - Postscript

25 Mouth-Watering Email Subject Lines

When someone works as hard as you have studying each lesson in your "Marketing Strategies that EMPOWER Success" course, they deserve a reward. And this is one you'll really like.

Today, I'm going to give you not 5, not 8, not 17, but 25 IRRESISTIBLE EMAIL SUBJECT LINES that have proven their ability to grab attention, and then transform attention into interest, and interest into desire.

You can copy some of them exactly and use others as templates for your email marketing campaigns. If you're feel extra creative, you can use these "kitchen-tested/market-approved" subject lines to light the fire under your Innovation Burner.

24 Mouth-Watering Email Subject Lines (Consumers Just Eat `Em Up!)

The following are 25 email subject lines that have gotten outstanding results in marketing campaigns for a broad spectrum of goods, products, and services. If they work for "Brand X," think how well they're work for "Brand YOU."

1. Who really wants to be a(n) X ?
2. What do YOU want for Christmas?
3. You've got to see this ...
4. Doctors spill the beans ...
5. I goofed ...
6. Special Pre-release Announcement
7. You`re going to love this one
8. Here`s the answer you`ve been looking for
9. 3 minutes to greater X, X, and X
10. DISCOVERED! The secret to X
11. Urgent News
12. Still skeptical? Here`s why you should be!
13. Our loss is your gain
14. This is extremely urgent
15. I need your help ...
16. Check this out and let me know
17. Important notice from
18. Something that might interest you ...
19. Before you give up, here`s my suggestion
20. Open this before 7 p.m.
21. Make X work for you!
22. Seen this yet?
23. Sneak Peek at .com
24. Newsflash from

Use them in good (marketing) "health"!

Marketing Strategies That Empower Success - Lesson #9

The Truth About Direct Email & Email Lists

In today's "Marketing Strategies That EMPOWER Success" lesson, you're going to learn how to protect yourself and your money from ineffective email lists. I'm going to introduce you to the safe-and-sound distribution techniques that will ensure that your message is always welcomed into a recipients' inbox, not his/her Trash Bin.

The Truth About Direct Email & Email ListsPart 2: What's Safe

=> Safe Email Marketing

Safe email marketing in the direct marketing/Internetmarketing world is called OPT-IN EMAIL MARKETING. This is an important term and one you need to commit to memory as a fundamental building block in successful marketing.

You've probably seen ads in trade magazines offering "Opt-in Email Lists." This is your best bet when conducting a direct email campaign. Opt-in lists help you identify people that are "pre-sold" when it comes to receiving offers in the mail. By opting-in to a list, they let you know that they're eager to read about something new and beneficial.

Safe Email Marketing breaks down into these 2 categories:
-Paid Safe Lists
-Opt-In List Rentals

=> PAID SAFE LISTS

This is a twist on opt-in email marketing where you pay for the privilege of being able to send email to a list of other marketers who have done the same. A paid safe list can range in price from $2 and up.

The advantages: you don't have to send the emails using your ISP and you won't have to worry about spam complaints and disclaimers.

BLUE LIGHT SPECIAL IN AISLE 5: You may be interested toknow that Empowerism offers one of the most comprehensive, organized, and updated Safelist Directories in existence and access comes with your subscription.

=> OPT-IN LIST RENTAL

This type of list is similar to a standard "specialty" direct mail list. It's targeted and aimed at people who are interested in what you have to offer.

Companies that offer list rentals usually collect millions of email addresses by advertising well-branded, popular products and services. Also they may offer no-cost newsletters and/or contests as a way to capture addresses.

Opt-in list rental companies ask interested people to fill out a form on their website. The forms gather as much info as possible, which allows the company to better categorize their email lists according to preferences by industry: gardening, bodybuilding, Internet marketing, etc.

Of course you're going to pay more to rent this type of list, but you won't find a better-targeted audience for your offer. These companies do the mailing for you, so you won't have access to the names.

Marketing Strategies That Empower Success - Lesson #8

The Truth About Direct Email & Email Lists

In today's "Marketing Strategies that EMPOWER Success" lesson, we're getting "back to basics" -- the basics of direct email marketing AND email lists. This is a lesson you'll really be able to put into practice!

What you're about to learn will save you time, money, and frustration. So read carefully. The time you spend today will pay off for years to come and it will put you ahead of most marketers out there.

The Truth About Direct Email & Email Lists - What's Unsafe

=> Unsafe Email Marketing

Unsafe email marketing is a method many people foolishly try, thinking it will yield big money fast. When you send an UNSOLICITED EMAIL to someone -- when you invite yourself into someone's email box without invitation or permission -- that's called SPAM.

If the people receiving your messages have no interest in your offer, or they simply don't know you and don't want to know you, chances are they're tossing your message into the trash bin and you're tossing your marketing dollars down the toilet. Sending spam -- and that's exactly how your unsolicited message will be reviewed, regardless of the value of your offer -- gives your business a black eye and damages your reputation... and the "kicker" is: it doesn't improve business!

=> EMAIL ON STEROIDS - BULKING UP IS BAD

Conducting a marketing campaign using BULK EMAIL will manifest the same results as spam.

You may have seen ads that say, "1000000 email addresses for only $29.95." Don't fall for that. You're only going to get spam complaints and your ISP connection may be shut down!

The reason for this is that most all of the bulk mail lists you see being advertised online are nothing but a list of email addresses that have been harvested from websites all over the Internet. These addresses and are then sold again and again as "targeted" bulk email.

WARNING: The only "target" here is your money! You MUST stay away from these bulk lists. They're a waste. Remember that a list that's advertised as "Targeted" is probably not accurate, reliable or safe.

If you were marketing a revolutionary new gardening tool, would you send 10000 direct mail pieces to names randomly snatched from the phonebook?

Or ...

Would it be wiser to send your offer a mailing list of people who have recently purchased gardening tools and products through mail order?

=> BULLSEYE NOT BULL

No legitimate business person would ever send thousands of emails to random people culled from the Internet. Bulkmailing is unprofessional and makes you look bad.

Bulk mailing can make your bottom line look bad, too. You want to do more than hit your target, you want to hit a bullseye on that target. Bulk lists aren't the answer. When you do a direct email or direct mail campaign to a RESPECTABLE rental list, if the people on the list have never heard of you before (called a COLD LIST), statistically, you're likely to get a .005% response or less.

Does this mean that email campaigns are doomed before they start? No at all. As long as you use emails that are safe, you won't be sorry.

So keep your eyes peeled for your next lesson -- the SAFE way to Email

Marketing Strategies That Empower Success - Lesson #7

Triggers That May Cause Email Filters To DeleteYour Email

Even though you may have the perfect marketing plan, along with the perfect email sales letter, you still have to overcome the obstacle of the dreaded spam filters. Spam filters are automatic and unrelenting, and what they do is irreversible. When your message is snatched up before it reaches your prospect's inbox, it's gone for good.

What an unfortunate fate for of all that beautiful salescopy! To keep from having your messages go down the drain, you need to know the words, phrases, and characters that will cause your email to be treated like it has The Plague -- isolated and left to die alone.

In today's "Marketing Strategies that EMPOWER Success," lesson you're going to learn certain words and numeric characters that activate spam filters. If your email or subject line contains these "hot button" words, it's good-bye consumer and hello trash bin.

Trigger Words & Characters That May Cause Email Filters ToDelete Your Email -or- How To Avoid Shooting Yourself in the Foot on the Internet

Foolish, short-sighted marketers have created a "crisis" in email in much the same way unscrupulous telemarketers gave THAT business a bad name. (There's nothing wrong with telemarketing, per se, just with shady telemarketers and the ones who interrupt dinner!)

By sending millions upon millions of unsolicited messages, "bulk marketers" have turned consumers into enemies and their email boxes into barricaded fortresses with fortified perimeters. Utter the wrong word -- one of the "dreaded" TRIGGER WORDS that email filters know and hate -- and you're wasting your time.

Your message will be deleted instantly and your carefully crafted offer -- with all those brilliant headlines and benefits, the terrific bonuses, the zero-risk guarantee, and the irresistible post-script... none of it will ever be read! What a waste.

THE HALLS OF JUSTICE

The U.s. Congress has even gotten in on the act (pardon the pun) of trying to cut down on the garbage truckloads of unsolicited email that's flying through cyberspace. In2003, the CAN SPAM Act became official, with laws that supercede state spam laws and fairly clearly spell out what is and is not acceptable and required when it comes to sending email. Janet Wilson, owner of Empowerism, has written a user-friendly summary and article about the CAN SPAM act, which is available in the latest issue ofEmpowerism's Excellence magazine.

So how can you ensure that your emails make "safe harbor" in a cold, cruel, and unwelcoming cyber-world? Good question.

The best way to help your message reach the eyes that you want to see them is to familiarize yourself with the TRIGGER WORDS AND CHARACTERS that activate filters and get your message a one-way ticket to the trash. Get to know them and then never use them.

Here's the trick: JUNK AND ADULT CONTENT FILTERS work by looking for specific KEYWORDS, key phrases, and key characters (like the dollar symbol, for example). Filters check the To and From addresses for these keywords. Then they go hunting for those words in the subject line and the body of the message, or in a combination of the two to see what's being used and over-used.

=> USE WITH CARE

"Over-used" is an important part of the trigger word equation. A single use of the word "fr ee" (as an example), probably won't "raise an eyebrow" on a common filter. But use the word a dozen times and it's "Goodbye Charlie."

=> THE EMPOWERISM "Z" LIST (as opposed to the "A" list)

To serve you better, Empowerism has compiled an up-to-the-minute list of common "trigger" words and combinations that when used - or overused - activate spam filters. Use this information to wrap your messages in a protective "force field" that even the most powerful filters will pass right over.

=> THINKING CAP TIME

It's going to take a little more creativity on your part to write emails that won't be deleted by filters. You'll need to replace trigger words with equally effective non-trigger words. But don't worry -- that's why the Thesaurus was born.

Today, you've learned how to protect your messages from being deleted by spam filters. Next time, we're going to talk about how to make sure your messages are hitting the right target audience to ensure a "bulls eye" for selling.

Marketing Strategies That Empower Success - Lesson #6

8 Steps to Irresistible Email Copy Every Time

You've already mastered 5 lessons and a study break in the"Marketing Strategies that EMPOWER Success" course and you're doing great.

Today, you're in for a treat. You're going to build on your past achievements and learn how to consistently write the irresistible sales copy that could potentially put thousands of dollars, if not more, in your pocket.

I'm talking about the kinds of skills that don't just build wealth... they build GENERATIONAL WEALTH. You can put your great-grandchildren through medical school if you get these steps right! (You think I'm kidding, but I'm not - many people are doing just that.)

8 Steps to Irresistible Email Copy Every Time

=> Step #1 - WHO DO YOU THINK YOU'RE TALKING TO?

Before you sit down to write your email sales letter, you've got to determine exactly who your audience is. This is a master key to getting results from email marketing.

Ask yourself these questions:

- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of someone else?
- What kind of appeals will your target market respond to?

=> Step #2 - A GREAT SUBJECT IS YOUR OBJECT

Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest "motor" revved up?

Your SUBJECT LINE is the key.

There are four types of email formulas you can use as a guide in crafting your email. Each has a different PSYCHOLOGICAL APPEAL that works like magic on consumers. Here are some examples:

- State a powerful benefit - "Empowerism Satisfies Your Needfor Leads"
- Pique curiosity - "Empowerism Has Uncovered the Secrets of Success"
- Write your subject line with a news angle - "Empowerism Launches RSVP For Those Who Want to Double Their MoneyFast!"
- Offer Immediate Gratification - "With Empowerism RSVP, you can start the money wheels turning before the sun goes down tonight"

Here's an important "homework assignment": Write at least 25 SUBJECT LINES before you decide on which one to use. Take the best two and test them against each other in your marketing campaign. (Save the "losers" to use for other purposes or spruce up later.)

=> Step #3 - WHAT`S IN IT FOR THEM?

Sit down and write every conceivable benefit your product has. Don't know the difference between features and benefits? Features describe the product; benefits describe the results of using the product. Features appeal to logic... logic justifies emotion... emotion drives sales (see below).

Here's a rule of thumb for benefits: ask yourself "What can my product or service do for my customer?" Then begin to write your letter telling your reader WHAT'S IN IT FOR THEM. Tell them how much better life will be for them after they buy from you. Tell them how much better they'll feel. Tell them how their peers will respect them more.

=> Step #4 - AN EMOTIONAL APPEAL

When promoting anything to anybody, you must remember that buying decisions are based upon emotion and later backed up by logic. Before you write a single word, determine what emotional hot buttons you need to push to "jumpstart" your prospect.

Selling health supplements? Go for the "fear of illness" button with "A Natural Way to Save Your Eyesight." Selling political bumper stickers? Hit the "anger" button with: "Let the President Know What You Think of His Policies." Other buttons include: curiosity, greed, ego, vanity, hope, and/or fear of scarcity or security.

=> Step #5 - A NAME YOU CAN TRUST

To convince people to buy your product or service, you must make them believe that your offer is credible and that you (or your product) will deliver as promised.

How do you do that? Here are three ways you can build credibility with the readers of your sales letter:

- Provide testimonials.
- Include endorsement letters from authority figures in your industry.
- Make your offer and promises sincere and believable.

=> Step #6 - A GUARANTEE

Nowadays, trying to sell without some type of guarantee is a losing proposition. You've got to have one. And the stronger your guarantee, the better your response will be. And, believe it or not, although most people will NOT ask for a refund, they'll trust your offer knowing that you stand behind it.

You can offer a 24-hour, 30-day, 60-day, 90-day, or even a full-year. And here's an interesting fact: The longer the time period, the fewer returns you'll have! It's human nature to procrastinate, so the more time someone thinks they have to get a refund, the more they'll put it off or forget about the refund altogether.

=> Step #7 - DON'T FORGET TO ASK

It happens all the time. Someone makes a fantastic sales presentation, and then doesn't close the deal because he/she didn't clearly ask for the order or made the process confusing rather than simple.

- From the Research Department: Statistics show that you need to ask for the order at least three times to close substantial sales. (Some studies put the number at 7!)

If you can, offer several ways for your prospects to order -- consumers love choice. It tells them, "You're talking directly to me and meeting my unique needs." If you only offer one way to order, make it crystal clear how AND how easy it is. Describe it in detail and ask for the order. Then ask again.

=> Step #8 - THE EYES HAVE IT

It's a well-known fact: Large blocks of copy are intimidating and will often send people running for the hills or at least the Delete button.

The solution? Break up paragraphs into two to four sentences. Use several subheadings throughout the email letter. And use asterisks, dashes, and ellipses (...) to give your copy more rhythm. Bullet points are excellent eye-catchers - use them whenever appropriate.

That's a wrap for this lesson. Next time we'll be saluting "Triggers." No, not horses named in honor of Roy Rogers old steed -- trigger WORDS that will have consumers begging you to take the money out of their wallets.

Sound good? Stay tuned!

Marketing Strategies That Empower Success - Lesson #5

Using Autoresponders To Multiply Marketing Power& Save Time!

Today's lesson is going to introduce you to your new best friend -- the autoresponder.
One of the best ways to cultivate new business and save hours of time is to use an autoresponder. An autoresponder gives you the ability to follow-up *automatically* on the email addresses you capture. Instead of wasting hours following up manually, you can let your autoresponder follow up while you do the things that you do best -- build your business... putter in the garden... chase your kids around the house... catch up on your power-napping.

If you have an autoresponder, today's lesson will show you how to make it super-effective. If you don't have an autoresponder, Empowerism is the place to go.

(As so many of our subscribers already know, Empowerism is truly dedicated to providing an ALL-IN-ONE SOLUTION to the challenges of selling on the Internet. I hope you'll visit our site and let us "show you around" Empowerism and the exciting RSVP -- the NEW way to buy leads.)

Using Autoresponders To Multiply Marketing Power & Save Time!

An autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your autoresponder can repeatedly contact that person to offer your product or service.

=> WASH-RINSE-REPEAT

Repeat contact is a concept that top marketers first used effectively in the offline world. When you conduct a direct mail campaign, you send out message after message until it's no longer cost-effective. This strategy yields a much higher response rate than with a one-shot mailing (typically just1% or less).

From the Research Labs: Research shows that, on average, A PROSPECT MUST BE CONTACTED SEVEN TIMES before you have any real chance at closing a sale.

=> BE IN THE TOP 10

If you apply this strategy to your Internet marketing campaigns, you'll have a real edge over the competition. Remember: 90% of businesses do not follow-up with prospects!

OPEN THE DOOR & CLOSE THAT SALE WITH EMPOWERISM`SUNBEATABLE AUTORESPONDER SUCCESS TECHNIQUES

=> TECHIQUE #1 - THE "KILL OVERKILL" TECHNIQUE

You don't want an email-inbox crammed with ads and salesletters, and neither does anyone else. Don't send out salesletter after sales letter. Your messages will become anannoyance and the recipient will either unsubscribe or just delete the messages whenever they arrive.

By sending a series of sales letters SPACED APART BY 2-4 DAYS, you'll keep your prospect aware of your business and develop credibility over time without being a pest.

=> TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE

Send freebies such as ebooks, info reports, newsletters, software, or even product samples. Many marketers use this approach by offering a newsletter.

Sneaky Salesmanship: Within the newsletter you have an excellent opportunity to plug your product with a few lines of irresistible copy.

With the soft sell approach, you can contact your prospect once or even twice a week with "valuable information" -- which coincidentally mentions your product or service -- without seeming like you're over-selling. If you're a vacuum cleaner distributor, for example, send a newsletter on allergies and dust mites, for example.

=> TECHNIQUE #3 - THEY'LL LEARN/YOU'LL EARN TECHNIQUE

Give away a valuable training course via email that has special appeal to your recipients! You can create a simple 3-day, 5-day, 7 day, or even longer course. And at the end of some of the course lessons you can add a few lines of copy plugging your product or service.

This, too, is a soft sell approach.

=> TECHNIQUE #4 COMBO PLATTER TECHNIQUE

Use a variation of the hard sell, soft sell approach. Simply alternate your messages. A balance of 40% hard-sell and 60% soft-sell is generally about right.

That wraps up today's lesson. Earlier I promised you a "crash course" in creating the perfect email message. Keep your eye on the horizon for: 8 Steps to Irresistible Copy EVERY Time."

Marketing Strategies That Empower Success - Lesson #4

Harnessing the Power of Email Marketing

First, I'd like you to consider these four facts:

*A DIRECT MAIL PIECE costs about 40-cents in postage alone. (And then you have to factor in paper and printing costs.)

*A PHONE CALL can cost just as much - or more - than a direct mail piece.

*A PHONE CALL wastes time (and time is money) because you'll spend precious minutes - sometimes hours or days - trying to contact the right person.

*A MESSAGE left on voice mail is almost always a waste of time, and therefore a waste of money. Depressing? Not at all. After you read today's "Marketing Strategies that EMPOWER Success" lesson, you'll be able to say "NO" to the downside of phone calls and direct mail and"YES" to the upside of email. Read on ...

Harnessing the Power of Email Marketing

Given the inherent problems with traditional marketing techniques, it's important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall campaign.

As I've just shown you, sending out an EMAIL CAN BE MUCH CHEAPER than other marketing methods. Proceed with caution, however. Email can also cost you a fortune -- in lost opportunities AND cold hard cash -- IF you don't know the basics.

So that's where we're going to start.

First, always keep in mind that your "primary objective" the master key that unlocks your "Success Vault" in Internet Marketing is to build your mailing list - your EMAIL MAILING LIST. (Often referred to as your "In-house list.")

The addresses you collect are going to mean the difference between the middle-of-the-road results that Average Joe and Jane are achieving and the through-the-roof, over-the-top, to-the-moon-and-back MEGA-success that top online sellers achieve. (The difference really is that dramatic.) So don't miss the boat: The time is NOW to start building your list of email addresses (prospects).

REVIEW

You can begin to grow your list simply by capturing emails from people who visit your website, as we have already discussed in a previous lesson.

=> Pop Quiz: What's the easiest way to convince people to give you their email address? (Answer: Offer an irresistible freebie with a sign-up form on your site or in a pop-up box, drive traffic to your site, and watch as people start entering their email address. Don't have a freebie? Get a good one from the Empowerism treasure chest!)

Okay, so now you're "in the groove". You're capturing people's emails like crazy. But if you're just sitting there - well, you know the old saying, "Even if you're on the right track, you'll get run over if you just sit there."

So what next?

Let me take a moment from telling how to build your email list to remind you why. It's been said that - YOU CAN GET RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE!

Think about that. Then stop thinking and get going on new ways to capture and keep email addresses.

(By the way, if you haven't already "gotten with the program" yet, I wanted to remind you that EMPOWERISM RSVP presents an unparalleled opportunity for you to build a mountain of wealth with a leads-buying program that rewards you quickly and generously).

GIVE 'TIL IT HURTS!

If you want to keep getting addresses, start giving stuff away! Give, give, and keep finding more things to give! And since you can't send a TOASTER through email, why not give the far more valuable -- and far more affordable for you -- INFORMATION PRODUCTS, business tools, and expert advice - maybe even a no-cost/obligation email marketing course like this one!

DRIP, DRIP, DRIP.

You'll want to have a series of letters already set up so that they can be "dripped" on your prospects on a regular basis. Send a message daily, every other day, or on whatever schedule suits you best, but make contact AT LEAST EVERY 7 DAYS.

If you're not confident in your writing skills, you have two choices: you can hire a professional to write the letters for you or you can use a system already set up with letters to help you build your email list. (I suppose the third choice is to just give up and bury your heard in the sand, but that's no way to make a million!)

If you're serious about this - and you should be, believe me -- you really should consider tapping into the system offered by Empowerism. At Empowerism, you can access an entire AUTOMATED leads/giveaway/database marketing ALL-IN-ONE SYSTEM that makes it easy for your revenues to soar.

Marketing Strategies That Empower Success - Lesson #3

Lesson #3 - 7 Wise Ways to Collect Email Addresses and Build Your Mailing List

Have you been enjoying your journey to email marketing success? Better still, have you moved into the fast lane and started to put some of what you've learned into action? If the answer is "yes" -- congratulations.

The tips offered in the first two lessons of this course are the building blocks for what comes next. They don't require any cash, just a little time, and believe me, you'll get back much more than you give or expect. Okay, enough motivation and inspiration. Let's get down to business... the business of today's "Marketing Strategies that EMPOWER Success" lesson.

We're hunting big game -- you're going to learn HOW TO CAPTURE EMAILS. If you're wondering why you need emails, there's a key point to remember: your whole objective must be to BUILD A LARGE EMAIL LIST of prospects and customers. Once you have an email list, you can begin to make SERIOUS MONEY So how do you capture email addresses? I'm glad you asked. The answers follow.

7 Wise Ways to Collect Email Addresses and Build Your Mailing List

Wise Way #1 - OFFER A FREEBIE

You have to give in order to get. If you want people to offer up their email address, you're going to have to offer up an incentive. Nothing works better than something that's complimentary (you spell that F-R-E-E). You can give away no-cost reports, books, software, or even sample pages of a book.

Word to the Wise: Our Empowerism subscribers use complimentary subscriptions to our "Excellence Magazine" and ebook giveaways to grow their lists. Works like a charm.

Wise Way #2 - USE POP-UPS

Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Simply construct a web page containing code for a form and set the page to open (pop up) when visitors ENTER OR EXIT your site. Make sure the pop-up offer is something that's valuable enough to motivate visitors to take time to give you their contact information. Your offer can be a complimentary report, download, or ebook that arrives instantly through your autoresponder to their email inbox when they give you their email.

Word to the Wise: If you need a pop-up, you can pick one up F-R-E-E (there's that word again) from Empowerism- Son of Word to the Wise: "Instant" is a very powerful pop-up offer.

Wise Way #3 - USE POSTCARDS

If you have a mailing list that contains snail mail (street) addresses, convert it into an email list by sending out a postcard and inviting people to VISIT YOUR WEBSITE to receive a gift of some kind -- a report, a discount coupon, etc. Visitors don't have to pay in order to receive their gifts, they simply need to enter an email address.

A Word to the Wise from the U.S. Post Office: Postage is much less expensive for a postcard than a standard-size letter. (Not only are they economical, postcards are more likely to get your message across since the consumer doesn't have to open an envelope.)

Wise Way #4 - SUBSCRIBER BOX ON EVERY PAGE

This is a clever trick that so many people overlook. Put a RESPONSE FORM ON EVERY PAGE of your website offering a newsletter or other freebie. This will increase the number of email addresses you capture exponentially. Why? When search engines index the pages of your website, a visitor may come directly to a page other than your homepage. If you only have a subscriber box on your home page, you're missing the boat, not to mention the thousands of visitors who bypass your homepage.

A Word to the Wise: If you don't know how to create an opt-in form, no worries. Empowerism has a foolproof `build your own` tool made just for you!

Wise Way #5 - CONTESTS

Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and put a form on your site or in a pop-up box. The entry "fee" is their email address.

Word to the Wise: Not all the people who sign up for your contest are good prospects. Many are just contest "junkies" -- people who are only looking for freebies and have no intention of buying a product or service.

Warning to the Wise: If your prizes are cash or large-ticket items, you should be sure to check with local agencies to make sure you're not violating any contest laws.

Wise Way #6 - DISPLAY YOUR AUTORESPONDER ADDRESS

Most people give their website link when they place solo ads, ezine ads, or other marketing messages. To be one step ahead of the game in collecting email addresses, LIST YOUR AUTORESPONDER ADDRESS instead of your URL. This way you can capture email address and funnel them into your follow-up sales letters.

Word to the Wise: Don't have an autoresponder? Empowerism will give you one, provide you with signposts to others, and make sure you know exactly what to look for to find the "pick of the litter."

Word from our "Sponsor": Autoresponders you can use are just one sample of the incredible resources you can depend on when you're a member of the Empowerism family. Our tools, information, and especially the Empowerism RSVP -- Revenue Sharing Value Program -- are all designed to generate BIG bucks with LITTLE effort.

Wise Way #7 - JUST ASK

If you're chatting with a prospect on the phone or a potential customer stops by your place of business, don't be shy: ask for an email address or business card (which usually includes their email address).

Okay, you know what you want... you know what you need. It's time for you to set your traps and CAPTURE THOSE EMAILS!

Marketing Strategies That Empower Success - Lesson #2

I hope you've had time to "digest" the ideas presented in Lesson #1. Today's lesson is going to build on the basics. Here is the second Lesson of the marketing course. In today's "Marketing Strategies that EMPOWER Success" lesson, you're going to learn how the APPEARANCE of your email message affects the way your prospects feel about you and what you have to offer.

EMAIL AESTHETICS

It's an old, old saying, but it's true: you only have one chance to make a good first impression. And in email, the first impression is always visual -- a consumer LOOKS/SEES before he/she READS.

Imagine walking by a grotesquely garish store front with all kinds of things hanging off the front porch, every floor painted a different color, and odd music playing through loud speakers. Would you want to walk in the front door? No way! You'd assume that the owner is a kook, at best, or aderanged axe murderer, at worst.

Did you ever have an ugly looking email land in your mailbox? You know what I'm talking about: an orange background and yellow borders, multi-colored text in all sizes from gigantic to microscopic, a message that looks like it was created by a crazed six-year-old? If you did, I bet you didn't feel the urge to read it. You probably just wanted to delete it as quickly as possible.

PUT OUT THE WELCOME MAT

You want your email message to be friendly and inviting, not bizarre and scary. The suggestions below -- and they're just suggestions, not hard and fast rules -- will go a long way towards making recipients' eyes say "come on in!" to your message.

DO's and DON'Ts FOR ATTRACTIVE EMAILS

DON'T use COLOR fonts in your message. (Leave that to junior high girls who want to write about Britney and Justin)
DO use BLACK TEXT ON A WHITE BACKGROUND. (When you're "speaking" in black-and-white, people will give their full attention to your message without being distracted by your color scheme.)
DON'T use UNCOMMON FONTS. (If someone's system doesn't recognize the font you've selected, they could see gibberish instead of your brilliant message).
DO use the email marketers' FAVORITE FONTS: Arial, TimesNew Roman, and Courier New And please.
DON`T use flashing buttons or banners in your email! (Your prospects have undoubtedly gotten their fill of "bells and whistles" when they've surfed the Internet. They don't need more from you.)

GET HYPER" WITH EMAIL HYPERLINKS

An "email hyperlink" is just techno-talk for a link in your email to a website, or email address. Sounds simple enough,and it is -- unless you try to contact a prospect on Msn who may not be able to receive "clickable" links. Don't worry. There's a "fix" for this: simply type mailto:in front of your email address (no space in between, and include the :) For a link to a web page, you need to write your link this way: href=http://www.anycompany.com. (And tell your recipient they can copy and paste this link into their browser if it's not highlighted.)

ALWAYS USE SIGNATURE TAGS

Today, it's common practice on the Internet to tell people about your product or service with a SIGNATURE TAG, which is 3-6 lines of text (usually) that is automatically added to every message you send. If you'd like to add a tag to your messages, simply open your email program. Find the SIGNATURES TAB (located in theTOOLS/OPTIONS menu in Outlook Express). Follow the (simple) instructions for creating a sig file. Easy as pie...and the results will amaze you. That's it for now, but get your "net" ready. Next lesson we`re going to hunt down and CAPTURE EMAILS.

Essential Rules for Effective Email Marketing - Lesson #1

I hope you're looking forward to uncovering the secrets that it holds. In today's "Marketing Strategies that EMPOWER Success" lesson, you're going to learn the BASICS OF EMAILMARKETING.

Now I know what you're thinking: Basics don't sound very exciting or "empowering." But the basics are the foundation upon which everything else is built. Miss these and you may end up spinning your wheels for the next 12 months. (Wouldn't you rather be spinning stories about how you made your first million?) So find a comfortable spot, put up your feet and let's get ready to rumble!

If you want an email campaign to succeed, you don't want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they'll tune out your message. Don't let this happen to you! A message that earns respect makes sales. That's why our first topic for discussion is email etiquette. (Later in the course, we'll talk more about how to write an email salesletter.)Train yourself to always -- and I mean ALWAYS -- stick to the rules below when crafting your email message.


RULE #1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS

Whenever you write an email, always format the lines so that they're 65 characters, or less, across. To do this, you may need to do a "hard return" by hitting "Enter" at the end of the line. Wondering why to limit your lines to just 65 characters? (Good question! It shows you`re thinking.) There are two reasons that "less is more":

The first thing to remember is that looking at a computer screen for a long time causes EYE FATIGUE for many readers. The shorter span of characters across the screen makes reading easier and more appealing to the recipient of your email message.

The other reason to go short instead of long is this: some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING at 60-65 characters on received messages. If your email is wrapped at 70, the content will arrive all "chopped up." This makes it unattractive...and worse -- unappealing.

Tip within a Rule #1: Email clients such as Outlook Express allow you to SET THE LINE-WRAP to any character-width you choose. That means you won't have to hit Enter each time after typing 65 characters. Makes life easier!

Tip within a Rule #2: You can type 65 asterisks or dashes in a Notepad file to create a template. Then paste your email below it to see if any lines extend too far to the right.


RULE # 2 - BE CAREFUL USING ALL CAPS

How many times have you changed the TV channel to avoid listening to a screaming car salesperson? No one likes a screaming salesperson... and no one likes a "screaming" email message, either. Odds are, when someone has over-amped the volume of their message by using too many capital letters(not to mention too many exclamation points and other punctuation) - you're going to be turned off.

On the Internet, email messages written in all caps areconsidered yelling. It's okay to write some sentences and some words in all caps, but don't go overboard. (As you can see in this message, I`ve tried to use capital letters to help break up sections of the content from time to time)

Tip within a Rule: Consumers buy from a source they trust. Emails in all caps are perceived as "shady" or uneducated, and have an appearance that damages the credibility of an offer.


RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)

Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would... and the influence would be negative, not positive! When a consumer reads a sales message that's filled with errors, they think to themselves, "Good grief, this person doesn't even take the time to get his emails right. His product is probably the same quality as his emails."

When you're in business, YOUR IMAGE IS YOUR REPUTATION and your reputation is the reason people buy from you or the guy down the block. It's essential that you create an image of INTEGRITY, CREDIBILITY, and HONESTY in the mind of your prospects. Sending emails filled with errors doesn't hurt your professional image... it destroys it. (Ouch!) That`s it for now, but I'll be back with Lesson #2 faster than you can say, "I want to be EMPOWERED"