Affiliate marketing has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchant's products by linking to the merchant's website. In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission.
The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase. Affiliate marketing programs are described as a win-win situation for both the merchant and the affiliate because of the pay-for-performance scheme. Both the merchant and the affiliate enjoy some benefits in affiliate marketing. There are many benefits on the merchant's side. It gives the merchant a wider market in which to advertise a product or service. Affiliate marketing will give the product or service the maximum exposure that it may not get with other traditional advertising techniques. The more affiliate sites a merchant has, the higher the traffic, which can convert to sales. Affiliate marketing is the equivalent of having an army of sales people who will do the advertising and will only get a commission if a customer purchases.
Meanwhile, since an affiliate marketing relationship is a win-win situation, the affiliate also enjoys many benefits. Foremost among these is the easy way to make a profit. The affiliate can earn by having an ad or link to the merchant's website, which prospective customers will hopefully click and proceed to make a purchase. As soon as the customer clicks on the ad on the affiliate's site, is redirected to the merchant's website and goes on to buy that particular product, the affiliate earns a commission. The more referrals there are the more profit for the affiliate.
Affiliate marketing is an excellent way to earn money while at home. There are virtually no production costs. The product is already developed and proven by the merchant, and all you have to do to find, as many prospects as you can that will bring in the profit for both the merchant and the affiliate. Affiliate programs are usually free to join, so affiliates do not have to worry about start-up costs. There are thousands of products and services you can choose from. You can find affiliate programs for every product under the sun. Surely, there is a product or service out there that is relevant to your website.
In addition, there is absolutely no sales experience necessary. Most affiliate programs offer excellent support when it comes to providing marketing material. The simplicity of affiliate marketing allows you to be an affiliate marketer at the least cost and the most comfort. You can even build a successful affiliate marketing business right in the convenience of your own home. In affiliate marketing, your responsibility is simply to find prospects for the merchant; you do not have to worry about inventory, order processing, and product shipping. These, along with customer service support are the duties of the merchant.
Because of the global reach of the internet, you can easily find thousands of prospects. You can intensify your advertising campaign by exploiting more aggressive and productive strategies such as viral marketing. By attracting more prospects, you also maximize your potential to earn. Another benefit of an affiliate marketer is the minimal risk involved. If the product you are advertising is not making money then you can dump it and choose another. There are no long-term binding contracts tying you to products that are not making enough money.
All the same, the best benefit of being an affiliate marketer is the opportunity to increase your income; and you can make a profit even if affiliate marketing is only a sideline business. With your own affiliate business, you can earn easily earn extra income, although you do have to exert effort and use your imagination to maximize your earning potential. Indeed, affiliate marketing is one of the simplest and most effective business opportunities on the web today.
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How Being an Affiliate Marketer Can Boost Your Profits?
What exactly is Search Engine Optimization?
The Internet age has spawned a phenomenon of new terms, new jobs, and new career paths. The growth of the Worldwide Web is creating a new realm, where new types of internet-savvy folks engage in careers that require the skills of an intrepid explorer, searching for new worlds to discover. Among these new tasks are those that require the faster, more strategic placement or positioning of company adverts, documents, products or issues, in order for these entities to have the most maximum level of exposure in the web.
Exposure could mean a lot for different firms, organizations or groups seeking a wider venue to make their views heard, accepted, and patronized. The main term used for this web-positioning method is the seo, or the Search Engine Optimization.
Search Engine Optimization is the terminology used to define, or describe the action of gaining a better position within a search engine or internet directory system based upon a selected key word or a group of key words. With well over 4 billion documents already on the internet, the prominent search engines are all flaunting that they can locate most of them and show you a link from within their systems, and each of the search engines or directory providers have different guidelines by which a listing within their system is accomplished.
As web-updated consumers, we are constantly on the lookout for sites that address our specific interests, goals, or products at a specified time and day. Most of us do not always know the URL (Universal Resource Locator) for all the types of businesses that can fulfill that interest, so we use a search engine or directory service to find them for us.
For example, I plan to go out and take my girlfriend with me to a bar, but I haven’t got an idea of which place to go to that I haven’t already been to yet. The next most probable step for me would be to go to a search engine and type in something like: “bars and restaurants pasadena ca"; I put in the quotation marks to make the search more specific, to get me closer to what I am looking for. The phrase I wrote, "bars and restaurants pasadena ca" will be used represent my main key word phrase.
Once I write those key words, I am, hopefully, going to get back a list of the restaurants within the greater Pasadena area, and I indeed got well over 500 or so choices too. What makes it more helpful is that I could find those assorted choices in the local phonebook listings. However, if I wish to make my list of choices much shorter, I would type in, or enter a new search maybe like: "jazz bar pasadena ca”.
Once the search engine has done its job, then I probably will get a shorter list with these new, more precise characteristics. However, the list created will be made in an order that is determined by the search engine. The first one may or may not be starting with the letter A or a number like the one on the phone directory.
From the bar and restaurant viewpoint, if they could be in the top 10 or 20 and get a lot of “hits” or visits by web users, they will have a chance of being seen by the searcher. This is what Search Engine Optimization is all about: gaining a position as close to #1 as possible and then staying there on top, and to achieve maximum exposure.
For those who own businesses, then the primary name of the game is profits. Revenue of course, comes from people who spend their incomes with you. The more people spend their money with you, the richer and more successful you become.
In today’s business environment, it is all about LOCATION, and the next important word that comes is “ADVERTISE”. The way the worldwide web works is the same as in the world of advertising or the directories: It’s about location in the search engines and directory systems, and advertising. If your listing is something less than the top 100, you stand an excellent chance of never being seen, or viewed. Most people are notoriously impatient, and they do not wish to wade through tons of listings. This simply means that you really need to be near, or on the top of the lists for the key words that you feel your prospective customers are, or will be using to find you.
Improving your position on the web could be done through a wide variety of methods. An easy way for this is to hire a professional Search Engine Optimization firm that can do the job for you. You could check their fees and price ranges on the web or the phone book. The process is definitely a labor-intensive one, and definitely doesn’t come cheap.
But anyway, you too can do it yourself. All you need to do is to get the rules for listing within each of the engines and directory systems where you wish to be listed, the register with them. If they allow you to point to secondary pages that also discuss specific topics, then be sure to do that by pointing to the pages within your site that cover that topic. You may also need to check on your position every month within each of the engines and directories to see how you are stacking up, and sometimes you may need to modify your site to improve your position, as well as your exposure.
10 High-Impact Viral Marketing Strategies
1. Allow people to reprint your articles on their website, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.
2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.
3. Allow people to use your online discussion board for their own web site. Some people don't have one. Just include your banner ad at the top of the board.
4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site.
5. Allow people to add their link to your free website directory. Just require that they return a link back to your web site, advertising your directory.
6. Allow people to provide your free online service to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc.
7. Allow people to give away your free software. Just include your business advertisement inside the software program.
8. Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site.
9. Allow people to place an advertisement in your free ebook if, in exchange, they give away the ebook to their web visitors or e-zine subscribers.
10. Allow people to give away your free ebook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the internet.
10 High Powered Ways To Increase Your Traffic
1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.
2. Start an e-zine for your web site. When people read each issue they'll be reminded to revisit your web site. They'll see your product ad more than just once which will increase your orders.
3. Form an online community. It could be an online message board, e-mail discussion list or chat room.When people get involved in your community they will regularly return to communicate with others.
4. Write articles and submit them to e-zines, websites and magazines that accept article submissions. Include your business information and web address at the end of the article.
5. Give away an electronic freebie with your ad on it. Allow your visitors to also give the freebie away. This'll increase your ad exposure and attract people to your web site at the same time.
6. Combine your products or services into one big package deal with other businesses offerings. You could share a web site and advertise the package deal; which means double the traffic.
7. Submit your freebie to the online directories that list your particular item or service for free. If you're offering a free e-zine, submit it to all the free e-zine directories on the internet.
8. Participate on message boards. Post answers to other people's questions, ask questions and post appropriate information. Include your signature file at the end of all your postings.
9. Exchange classified or sponsor ads with other free e-zine publishers. If there is a huge subscriber difference between e-zines, one can run more adsto make up for it.
10. Post your ad on free advertising areas on the internet. You can post it on free classified ad sites,free for all links sites, newsgroups that allow ads,free yellow page directories, etc.
10 Heavy Duty Online Sales Grabbers
1. Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift wrapping, etc.
2. Make your small business look big on the worldwide web. Design your web site using professional graphics, ordering systems, organized layouts, etc.
3. Attract a lot more customers by giving them clear ordering instructions. Give them all the information they need so they can complete their order easily.
4. Give your customers buying incentives so they'll make repeat purchases. Offer them discounts, free gifts, bonus points, etc.
5. Tell people about your site whenever you get a chance. Those people will tell other people and soon. It's a cheap way to multiply your advertising.
6. Write and send press releases for your web site.Use a strong headlines, make it news worthy, and tell the journalist why their readers would like it.
7. Use a lot of headlines on your web site and ezine. Some types of headlines are free offers, questions, problem solvers, sales, and statistics.
8. Design graphics, templates, buttons and banner ads for other sites. Allow people to use them in exchange for your web link on their home page.
9. Use time saving promotional software. You can automate your search engine submissions, posting to online classified sites, etc.
10. Advertise your online business by dressing in clothes that are imprinted with your ad. It could bea T-shirt, ball cap, coat, etc.
10 Eye Popping, Jaw Dropping Ad Copy Secrets
1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.
3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.
4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.
5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.
6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.
7. Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.
8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.
9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.
10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.
10 Extreme Ways To Rocket Launch Your Profits
1. Advertise your web site with banner ads that are animated and include a call to action. You must grab people's attention and make them to click.
2. Use pop up windows or advertisements on your web site. They grab your visitors attention because they jump right out at them.
3. Buy internet business books, ebooks, private site memberships, etc. Study and learn all the new website promotional ideas you can.
4. Analyze all your promotional efforts. Concentrateon the ones that work and drop the ones that don't work. Don't waste your valuable time.
5. Get the most from each one of your visitors. Ask them to subscribe to your e-zine, participate on your message board, bookmark your site, etc.
6. Use text links if your banner ads are not pulling traffic. People don't ignore text links as much as they do banner ads.
7. Trade content with other ezine publishers or websites. This is a powerful and effective way to place your links on other targeted web sites.
8. Keep your product available to your customers at all times. If you have to back order it, they may end up canceling their order.
9. Use content on your web site so people can skim through it easily. Most people have little time so try using lists, short tips, short articles,etc
10. Add a message board or chat room to your website. If people enjoy it, they will revisit your web site to participate regularly.
10 Explosive Ways To Turbo-Boost Your Sales
1. Design your web site to be a targeted resource center. Choose one subject and build on it. You'll gain repeat visitors that are interested in that topic.
2. Offer something that is really free. If people goto your site and what you said was free really isn't, you'll lose their trust and they won't buy anything.
3. Add a chat room or message board to your website. People want to interact with other people that have they same interests as them.
4. Entice people to link to your web site by giving them something free in return. This will increase you rranking in some search engines.
5. Trigger your reader's emotions in your ad copy. Example, if you sell a book on gambling tips, tell them the feelings they'll get when they win money.
6. Make sure your site looks good in all browsers. You could be losing sales because it looks distorted in some web browsers.
7. Increase your sales by e-mailing full page ads toyour e-zine subscribers. Remember to tell people before they subscribe or they may consider it spam.
8. Ask people questions in your ad copy that make them think about their problems. For example: Do you want to be free of your debts?
9. Magnify the size of your prospects problem in your ad; show how your product can solve it. The bigger the problem, the more sales you'll have.
10. Invest a percentage of your profits right back into your business. Spend it on marketing, product improvement, customer service, advertising, etc.
10 Electrifying Ways To Explode Your Orders
1. Persuade visitors to link to your web site. Give them a freebie in exchange for them linking to your web site. It could be content, software, etc.
2. Link to web sites that provide useful information or services for your visitors. If you have many useful links on your site, they may make it their start page.
3. Spice-up your web site's wording using plenty of adjectives. It gives your visitors a clearer vision of what your explaining or describing to them.
4. Don't make your banner ads look like ads. Most people ignore banner ads. Design them to look like content and have them click to read the rest.
5. Join affiliate programs that go with the theme ofyour web site. You'll just be wasting valuable space and time if your visitors aren't interested in them.
6. Market your web site as a free club instead of a web site. This will increase your repeat visitors and sales because people enjoy belonging to groups.
7. Interact with your online customers on a regular basis. This will show them you care about them. You could use a chat room, forum or message system.
8. Check your web site links regularly. After people click on one link, and it doesn't work, they usually won't risk wasting their time clicking on another one.
9. Give visitors a positive experience when they're at your web site. Provide them with original content and free stuff. They'll tell all of their friends about it.
10. Share customers with other businesses that have the same target audience. Offer their product to your customers if, in exchange they do the same for you.
10 Effective Ways To Reduce Your Business Costs
1. Barter
If you have a business you should be bartering goods and services with other businesses. You should try to trade for something before you buy it. Barter deals usually require little or no money.
2. Network
Try networking your business with other businesses.You could trade leads or mailing lists. This will cut down on your marketing and advertising costs. You may also try bartering goods and services with them.
3. Wholesale/Bulk
You'll save money buying your business supplies in bulk quantities. You could get a membership at a wholesale warehouse or buy them through a mail order wholesaler. Buy the supplies you are always running out of.
4. Free Stuff
You should try visiting the thousands of freebie sites on the internet before buying your business supplies.You can find free software, graphics, backgrounds,online business services etc.
5. Borrow/Rent
Have you ever purchased business equipment you only needed for a small period of time? You could have just borrowed the equipment from someone else or rented the equipment from a "rent-all" store.
6. Online/Offline Auctions
You can find lower prices on business supplies and equipment at online and offline auctions. I'm notsaying all the time, but before you go pay retail for these items try bidding on them first.
7. Plan Ahead
Make a list of business supplies or equipment you'll need in the future. Keep an eye out for stores that have big sales. Purchase the supplies when they go on sale before you need them.
8. Used Stuff
If your business equipment and supplies don't need to be new, buy them used. You can find used items at yard and garage sales, used stores, used stufff or sale message boards and newsgroups etc.
9. Negotiate
You should always try negotiate a lower price for any business equipment or supplies. It doesn't hurt to try. Pretend you are talking to a salesman at a car lot.
10. Search
You can always be searching for new suppliers for your business supplies and equipment. Look for suppliers with lower prices and better quality. Don't just be satisfied with a few.
10 Cool Ways To Attract People To Your Web Site
1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.
2. Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site.
3. Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.
4. Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles.
5. Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on the topic.
6. Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.
7. Let visitors download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.
8. Offer free online services or utilities from your web site. They could be search engine submitting,copy writing proofreading etc. The service or utility should be helpful to your target audience.
9. Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.
10. Give your visitors a free membership to your online club. People want to belong to something, why not your online club. You could also give away a free e-zine for club members only.
10 Boundless Ways To Anchor Down More Sales
1. Multiply your marketing and advertising efforts on the Internet. You can accomplish this by starting an affiliate program or using viral marketing.
2. Increase your ratio of visitors that purchase your product(s). You could change your headline, offer a stronger guarantee, add testimonials, etc.
3. Find out who are your strongest leads for buying your product by offering a free ezine. The visitors that are very interested will subscribe to it.
4. Team up with your competition by starting an association for your specific industry. It could lead to a profitable partnership with them.
5. Publish an e-zine for your employees. This could motivate them to do a better job or fill them in on were your business is headed
6. Search for your business' name in newsgroups and discussion boards. Some of the comments you find could help you improve your business
7. Attract people to link to your web site. You could offer them a discount on the products you sell or give them free stuff for linking.
8. Develop your own opt in email list by giving your visitors a reason to give you their e-mail address. Allow them sign up to free stuff and contests.
9. Create a "PR" web page for your business. List information that could be considered newsworthy for e-zines, newspapers, magazines, etc.
10. Give your business and products credibility by linking to web sites that have written positive stories about your business.
10 Blockbuster Ways To Ignite Your Sales
1. Sign-up to win web site awards. When you win, some award sites publish your web site link, name and description on their site.
2. Join online business associations or clubs. If you join, they will usually list all their members on their web site. It will give your business extra exposure.
3. Utilize a simple form of viral marketing. Write or have someone else write a small report with your ad included on it and allow others to give it away.
4. Improve your business by promoting customer feedback. Tell them you want their honest opinions about your business, good or bad.
5. Design your packaging so it sells your products. Utilize colors and lettering that make your product more attractive to your prospects.
6. Compare your product's guarantee to your main competitors. Find a niche were your can design your guarantee to be more powerful.
7. Try not to assume your audience understands everything in your ad copy. If you have words they may not know the meaning to, define them.
8. Build alliances with other online businesses. You could trade links or ads, create joint venture deals, cross promote your products, etc.
9. Design your web site to be a valuable resource for people. Include original content, links to other interesting web sites, ebooks, software, etc.
10. Compete with the highly branded businesses by practicing good customers service, strong product quality and speedy service.
10 Blazing Ways To Sky-Rocket Your Profits
1. Use a "P.S." at the end of your ad copy. This is were you either want to repeat a strong benefit or use a strong close like a free bonus.
2. Publish a free ebook and give it away from your web site or in your e-zine. This will increase your traffic, sales and e-zine subscribers.
3. Create multiple streams of income with your web site. You could sell your own products, join affiliate programs, sell advertising space, etc.
4. Give your visitors compliments in your ad copy. This can earn their trust and put them in a good mood, in return they will be easier to sell too.
5. Create new products or services only if there is a strong need for them. You won't have anyone to sell them to if you don't have a market.
6. Sell your backend products to your customers right after they order. Take them to a "Thank You" web page that includes other products you sell.
7. Sell a few products on your web site instead of selling a large amount of products. To many choices can overwhelm your visitors and they won't buy.
8. Include content and free stuff on your web site that promote the products you're selling. If they don't read your ads, they may read your offerings.
9. Remind your visitors that you're human not just a web site. You could publish information on your family life, a picture of yourself , a profile, etc.
10. Provide a "Contact Page" on your web site. Give your visitors as many options to contact you as possible. This'll add credibility to your business.
10 Benefits Of Submitting Articles To E-zines
1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.
2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.
3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.
4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.
5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't publish your articles.
6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.
7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.
8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.
9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.
10. You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation.
10 Awesome Ways To Attract More Orders
1. Create a free ebook directory on a specific topicat your web site. People will visit your web site to read the free ebooks and may see your product ad.
2. Turn part of your web site into a members only web site. Instead of charging for access, use it as a free bonus for one of your products.
3. Add a free classified ad section to your web site. You could then trade banner ads with other web sites that have free classified ad sections.
4. Create two versions of your e-zine so people can choose if they want ads included with it or not. This'll attract the people who hate ads to subscribe.
5. Publish your e-zine only on your web site. Have people subscribe to a "new issue" e-mail reminder. This could really increase your traffic and sales.
6. Sell advertising space in your product package. You could sell inserts, flyers, brochures, booklets, and digital ads for electronic products.
7. Offer daily or weekly visitor bonuses. This will increase your repeat traffic and sales because your visitors will visit regularly to get the visitor bonuses.
8. Allow people to download software or e-books from your web site at no cost. Just ask your visitors in return if they'll refer their friends to your web site.
9. Build up the number of people that join your free affiliate program quickly by temporally offering your product for free to the people that sign up.
10. Negotiate with e-zine publishers to get free or discounted ads by letting them join your affiliate program and earn commissions on the ad you run.
10 Amazing Ways To Jump Start Your Sales
1. Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.
2. Brand your name and business. You can easily do this by just writing articles and submitting them to e-zines or web sites for republishing.
3. Start an auction on your web site. The type of auction could be related to the theme of your site. You'll draw traffic from auctioneers and bidders.
4. Remember to take a little time out of your day or week to brainstorm. New ideas are usually the difference between success and failure.
5. Model other successful business or people. I'm not saying out right copy them, but practice some of the same habits that have made them succeed.
6. Take risks to improve your business. Sometimes businesses don't want to advertise unless it's free, sometimes you have to spend money to get results.
7. Include emotional words in your advertisements. Use ones like love, security, relief, freedom, happy, satisfaction, fun, etc.
8. Ask people online to review your web site. You can use the comments you get to improve your web site or you may turn the reviewer into a customer.
9. Out source part of your workload. You'll save on most employee costs. You could out source your secretarial work, accounting, marketing, etc.
10. Combine a product and service together in a package deal. It could increase your sales. If you're selling a book, offer an hour of consulting with it.
10 Killer Ways To Multiply Your Sales
1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.
2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.
3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.
4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.
5. Sell the reprint/reproduction rights to your products. You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product.
6. You could cross promote your product with other businesses' products in a package deal. You can include an ad or flyer for other products you sell and have other businesses selling for you.
7. When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you.
8. Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons.
9. Sell gift certificates for your products. You'll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.
10. Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.
The Magnificent 7 - Elements of Your Message
Many people have asked for "an encore" to the course and -- as is almost always the case with Empowerism -- when you say jump, they ask, "How high?" Their goal is to facilitate marketing success. Their vision is to build us all a house on Easy Street with the income we generate.
This final educational "gift" will spell out the eight essential elements that you MUST include in your email-marketing message.
The Magnificent 7 - Must-Have Elements for Your Message
=> MASTER CREATORS' MASTER CHECKLIST
Creating winning email marketing messages is part art and part science, with a generous helping of innovation thrown
in. The following elements are common to all aspects of email marketing, whether you are inviting customers back to buy again or seeking new customers.
#1 - Headline with Unique Positioning Statement
#2 - Benefit-Oriented Copy
#3 - Testimonials
#4 - The Offer, with bonuses
#5 - Guarantee
#6 - Call to Action
#7 - Postscript
25 Mouth-Watering Email Subject Lines
When someone works as hard as you have studying each lesson in your "Marketing Strategies that EMPOWER Success" course, they deserve a reward. And this is one you'll really like.
Today, I'm going to give you not 5, not 8, not 17, but 25 IRRESISTIBLE EMAIL SUBJECT LINES that have proven their ability to grab attention, and then transform attention into interest, and interest into desire.
You can copy some of them exactly and use others as templates for your email marketing campaigns. If you're feel extra creative, you can use these "kitchen-tested/market-approved" subject lines to light the fire under your Innovation Burner.
24 Mouth-Watering Email Subject Lines (Consumers Just Eat `Em Up!)
The following are 25 email subject lines that have gotten outstanding results in marketing campaigns for a broad spectrum of goods, products, and services. If they work for "Brand X," think how well they're work for "Brand YOU."
1. Who really wants to be a(n) X ?
2. What do YOU want for Christmas?
3. You've got to see this ...
4. Doctors spill the beans ...
5. I goofed ...
6. Special Pre-release Announcement
7. You`re going to love this one
8. Here`s the answer you`ve been looking for
9. 3 minutes to greater X, X, and X
10. DISCOVERED! The secret to X
11. Urgent News
12. Still skeptical? Here`s why you should be!
13. Our loss is your gain
14. This is extremely urgent
15. I need your help ...
16. Check this out and let me know
17. Important notice from
18. Something that might interest you ...
19. Before you give up, here`s my suggestion
20. Open this before 7 p.m.
21. Make X work for you!
22. Seen this yet?
23. Sneak Peek at .com
24. Newsflash from
Use them in good (marketing) "health"!
Marketing Strategies That Empower Success - Lesson #9
The Truth About Direct Email & Email Lists
In today's "Marketing Strategies That EMPOWER Success" lesson, you're going to learn how to protect yourself and your money from ineffective email lists. I'm going to introduce you to the safe-and-sound distribution techniques that will ensure that your message is always welcomed into a recipients' inbox, not his/her Trash Bin.
The Truth About Direct Email & Email ListsPart 2: What's Safe
=> Safe Email Marketing
Safe email marketing in the direct marketing/Internetmarketing world is called OPT-IN EMAIL MARKETING. This is an important term and one you need to commit to memory as a fundamental building block in successful marketing.
You've probably seen ads in trade magazines offering "Opt-in Email Lists." This is your best bet when conducting a direct email campaign. Opt-in lists help you identify people that are "pre-sold" when it comes to receiving offers in the mail. By opting-in to a list, they let you know that they're eager to read about something new and beneficial.
Safe Email Marketing breaks down into these 2 categories:
-Paid Safe Lists
-Opt-In List Rentals
=> PAID SAFE LISTS
This is a twist on opt-in email marketing where you pay for the privilege of being able to send email to a list of other marketers who have done the same. A paid safe list can range in price from $2 and up.
The advantages: you don't have to send the emails using your ISP and you won't have to worry about spam complaints and disclaimers.
BLUE LIGHT SPECIAL IN AISLE 5: You may be interested toknow that Empowerism offers one of the most comprehensive, organized, and updated Safelist Directories in existence and access comes with your subscription.
=> OPT-IN LIST RENTAL
This type of list is similar to a standard "specialty" direct mail list. It's targeted and aimed at people who are interested in what you have to offer.
Companies that offer list rentals usually collect millions of email addresses by advertising well-branded, popular products and services. Also they may offer no-cost newsletters and/or contests as a way to capture addresses.
Opt-in list rental companies ask interested people to fill out a form on their website. The forms gather as much info as possible, which allows the company to better categorize their email lists according to preferences by industry: gardening, bodybuilding, Internet marketing, etc.
Of course you're going to pay more to rent this type of list, but you won't find a better-targeted audience for your offer. These companies do the mailing for you, so you won't have access to the names.
Marketing Strategies That Empower Success - Lesson #8
The Truth About Direct Email & Email Lists
In today's "Marketing Strategies that EMPOWER Success" lesson, we're getting "back to basics" -- the basics of direct email marketing AND email lists. This is a lesson you'll really be able to put into practice!
What you're about to learn will save you time, money, and frustration. So read carefully. The time you spend today will pay off for years to come and it will put you ahead of most marketers out there.
The Truth About Direct Email & Email Lists - What's Unsafe
=> Unsafe Email Marketing
Unsafe email marketing is a method many people foolishly try, thinking it will yield big money fast. When you send an UNSOLICITED EMAIL to someone -- when you invite yourself into someone's email box without invitation or permission -- that's called SPAM.
If the people receiving your messages have no interest in your offer, or they simply don't know you and don't want to know you, chances are they're tossing your message into the trash bin and you're tossing your marketing dollars down the toilet. Sending spam -- and that's exactly how your unsolicited message will be reviewed, regardless of the value of your offer -- gives your business a black eye and damages your reputation... and the "kicker" is: it doesn't improve business!
=> EMAIL ON STEROIDS - BULKING UP IS BAD
Conducting a marketing campaign using BULK EMAIL will manifest the same results as spam.
You may have seen ads that say, "1000000 email addresses for only $29.95." Don't fall for that. You're only going to get spam complaints and your ISP connection may be shut down!
The reason for this is that most all of the bulk mail lists you see being advertised online are nothing but a list of email addresses that have been harvested from websites all over the Internet. These addresses and are then sold again and again as "targeted" bulk email.
WARNING: The only "target" here is your money! You MUST stay away from these bulk lists. They're a waste. Remember that a list that's advertised as "Targeted" is probably not accurate, reliable or safe.
If you were marketing a revolutionary new gardening tool, would you send 10000 direct mail pieces to names randomly snatched from the phonebook?
Or ...
Would it be wiser to send your offer a mailing list of people who have recently purchased gardening tools and products through mail order?
=> BULLSEYE NOT BULL
No legitimate business person would ever send thousands of emails to random people culled from the Internet. Bulkmailing is unprofessional and makes you look bad.
Bulk mailing can make your bottom line look bad, too. You want to do more than hit your target, you want to hit a bullseye on that target. Bulk lists aren't the answer. When you do a direct email or direct mail campaign to a RESPECTABLE rental list, if the people on the list have never heard of you before (called a COLD LIST), statistically, you're likely to get a .005% response or less.
Does this mean that email campaigns are doomed before they start? No at all. As long as you use emails that are safe, you won't be sorry.
So keep your eyes peeled for your next lesson -- the SAFE way to Email
Marketing Strategies That Empower Success - Lesson #7
Triggers That May Cause Email Filters To DeleteYour Email
Even though you may have the perfect marketing plan, along with the perfect email sales letter, you still have to overcome the obstacle of the dreaded spam filters. Spam filters are automatic and unrelenting, and what they do is irreversible. When your message is snatched up before it reaches your prospect's inbox, it's gone for good.
What an unfortunate fate for of all that beautiful salescopy! To keep from having your messages go down the drain, you need to know the words, phrases, and characters that will cause your email to be treated like it has The Plague -- isolated and left to die alone.
In today's "Marketing Strategies that EMPOWER Success," lesson you're going to learn certain words and numeric characters that activate spam filters. If your email or subject line contains these "hot button" words, it's good-bye consumer and hello trash bin.
Trigger Words & Characters That May Cause Email Filters ToDelete Your Email -or- How To Avoid Shooting Yourself in the Foot on the Internet
Foolish, short-sighted marketers have created a "crisis" in email in much the same way unscrupulous telemarketers gave THAT business a bad name. (There's nothing wrong with telemarketing, per se, just with shady telemarketers and the ones who interrupt dinner!)
By sending millions upon millions of unsolicited messages, "bulk marketers" have turned consumers into enemies and their email boxes into barricaded fortresses with fortified perimeters. Utter the wrong word -- one of the "dreaded" TRIGGER WORDS that email filters know and hate -- and you're wasting your time.
Your message will be deleted instantly and your carefully crafted offer -- with all those brilliant headlines and benefits, the terrific bonuses, the zero-risk guarantee, and the irresistible post-script... none of it will ever be read! What a waste.
THE HALLS OF JUSTICE
The U.s. Congress has even gotten in on the act (pardon the pun) of trying to cut down on the garbage truckloads of unsolicited email that's flying through cyberspace. In2003, the CAN SPAM Act became official, with laws that supercede state spam laws and fairly clearly spell out what is and is not acceptable and required when it comes to sending email. Janet Wilson, owner of Empowerism, has written a user-friendly summary and article about the CAN SPAM act, which is available in the latest issue ofEmpowerism's Excellence magazine.
So how can you ensure that your emails make "safe harbor" in a cold, cruel, and unwelcoming cyber-world? Good question.
The best way to help your message reach the eyes that you want to see them is to familiarize yourself with the TRIGGER WORDS AND CHARACTERS that activate filters and get your message a one-way ticket to the trash. Get to know them and then never use them.
Here's the trick: JUNK AND ADULT CONTENT FILTERS work by looking for specific KEYWORDS, key phrases, and key characters (like the dollar symbol, for example). Filters check the To and From addresses for these keywords. Then they go hunting for those words in the subject line and the body of the message, or in a combination of the two to see what's being used and over-used.
=> USE WITH CARE
"Over-used" is an important part of the trigger word equation. A single use of the word "fr ee" (as an example), probably won't "raise an eyebrow" on a common filter. But use the word a dozen times and it's "Goodbye Charlie."
=> THE EMPOWERISM "Z" LIST (as opposed to the "A" list)
To serve you better, Empowerism has compiled an up-to-the-minute list of common "trigger" words and combinations that when used - or overused - activate spam filters. Use this information to wrap your messages in a protective "force field" that even the most powerful filters will pass right over.
=> THINKING CAP TIME
It's going to take a little more creativity on your part to write emails that won't be deleted by filters. You'll need to replace trigger words with equally effective non-trigger words. But don't worry -- that's why the Thesaurus was born.
Today, you've learned how to protect your messages from being deleted by spam filters. Next time, we're going to talk about how to make sure your messages are hitting the right target audience to ensure a "bulls eye" for selling.
Marketing Strategies That Empower Success - Lesson #6
8 Steps to Irresistible Email Copy Every Time
You've already mastered 5 lessons and a study break in the"Marketing Strategies that EMPOWER Success" course and you're doing great.
Today, you're in for a treat. You're going to build on your past achievements and learn how to consistently write the irresistible sales copy that could potentially put thousands of dollars, if not more, in your pocket.
I'm talking about the kinds of skills that don't just build wealth... they build GENERATIONAL WEALTH. You can put your great-grandchildren through medical school if you get these steps right! (You think I'm kidding, but I'm not - many people are doing just that.)
8 Steps to Irresistible Email Copy Every Time
=> Step #1 - WHO DO YOU THINK YOU'RE TALKING TO?
Before you sit down to write your email sales letter, you've got to determine exactly who your audience is. This is a master key to getting results from email marketing.
Ask yourself these questions:
- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of someone else?
- What kind of appeals will your target market respond to?
=> Step #2 - A GREAT SUBJECT IS YOUR OBJECT
Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest "motor" revved up?
Your SUBJECT LINE is the key.
There are four types of email formulas you can use as a guide in crafting your email. Each has a different PSYCHOLOGICAL APPEAL that works like magic on consumers. Here are some examples:
- State a powerful benefit - "Empowerism Satisfies Your Needfor Leads"
- Pique curiosity - "Empowerism Has Uncovered the Secrets of Success"
- Write your subject line with a news angle - "Empowerism Launches RSVP For Those Who Want to Double Their MoneyFast!"
- Offer Immediate Gratification - "With Empowerism RSVP, you can start the money wheels turning before the sun goes down tonight"
Here's an important "homework assignment": Write at least 25 SUBJECT LINES before you decide on which one to use. Take the best two and test them against each other in your marketing campaign. (Save the "losers" to use for other purposes or spruce up later.)
=> Step #3 - WHAT`S IN IT FOR THEM?
Sit down and write every conceivable benefit your product has. Don't know the difference between features and benefits? Features describe the product; benefits describe the results of using the product. Features appeal to logic... logic justifies emotion... emotion drives sales (see below).
Here's a rule of thumb for benefits: ask yourself "What can my product or service do for my customer?" Then begin to write your letter telling your reader WHAT'S IN IT FOR THEM. Tell them how much better life will be for them after they buy from you. Tell them how much better they'll feel. Tell them how their peers will respect them more.
=> Step #4 - AN EMOTIONAL APPEAL
When promoting anything to anybody, you must remember that buying decisions are based upon emotion and later backed up by logic. Before you write a single word, determine what emotional hot buttons you need to push to "jumpstart" your prospect.
Selling health supplements? Go for the "fear of illness" button with "A Natural Way to Save Your Eyesight." Selling political bumper stickers? Hit the "anger" button with: "Let the President Know What You Think of His Policies." Other buttons include: curiosity, greed, ego, vanity, hope, and/or fear of scarcity or security.
=> Step #5 - A NAME YOU CAN TRUST
To convince people to buy your product or service, you must make them believe that your offer is credible and that you (or your product) will deliver as promised.
How do you do that? Here are three ways you can build credibility with the readers of your sales letter:
- Provide testimonials.
- Include endorsement letters from authority figures in your industry.
- Make your offer and promises sincere and believable.
=> Step #6 - A GUARANTEE
Nowadays, trying to sell without some type of guarantee is a losing proposition. You've got to have one. And the stronger your guarantee, the better your response will be. And, believe it or not, although most people will NOT ask for a refund, they'll trust your offer knowing that you stand behind it.
You can offer a 24-hour, 30-day, 60-day, 90-day, or even a full-year. And here's an interesting fact: The longer the time period, the fewer returns you'll have! It's human nature to procrastinate, so the more time someone thinks they have to get a refund, the more they'll put it off or forget about the refund altogether.
=> Step #7 - DON'T FORGET TO ASK
It happens all the time. Someone makes a fantastic sales presentation, and then doesn't close the deal because he/she didn't clearly ask for the order or made the process confusing rather than simple.
- From the Research Department: Statistics show that you need to ask for the order at least three times to close substantial sales. (Some studies put the number at 7!)
If you can, offer several ways for your prospects to order -- consumers love choice. It tells them, "You're talking directly to me and meeting my unique needs." If you only offer one way to order, make it crystal clear how AND how easy it is. Describe it in detail and ask for the order. Then ask again.
=> Step #8 - THE EYES HAVE IT
It's a well-known fact: Large blocks of copy are intimidating and will often send people running for the hills or at least the Delete button.
The solution? Break up paragraphs into two to four sentences. Use several subheadings throughout the email letter. And use asterisks, dashes, and ellipses (...) to give your copy more rhythm. Bullet points are excellent eye-catchers - use them whenever appropriate.
That's a wrap for this lesson. Next time we'll be saluting "Triggers." No, not horses named in honor of Roy Rogers old steed -- trigger WORDS that will have consumers begging you to take the money out of their wallets.
Sound good? Stay tuned!
Marketing Strategies That Empower Success - Lesson #5
Using Autoresponders To Multiply Marketing Power& Save Time!
Today's lesson is going to introduce you to your new best friend -- the autoresponder.
One of the best ways to cultivate new business and save hours of time is to use an autoresponder. An autoresponder gives you the ability to follow-up *automatically* on the email addresses you capture. Instead of wasting hours following up manually, you can let your autoresponder follow up while you do the things that you do best -- build your business... putter in the garden... chase your kids around the house... catch up on your power-napping.
If you have an autoresponder, today's lesson will show you how to make it super-effective. If you don't have an autoresponder, Empowerism is the place to go.
(As so many of our subscribers already know, Empowerism is truly dedicated to providing an ALL-IN-ONE SOLUTION to the challenges of selling on the Internet. I hope you'll visit our site and let us "show you around" Empowerism and the exciting RSVP -- the NEW way to buy leads.)
Using Autoresponders To Multiply Marketing Power & Save Time!
An autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your autoresponder can repeatedly contact that person to offer your product or service.
=> WASH-RINSE-REPEAT
Repeat contact is a concept that top marketers first used effectively in the offline world. When you conduct a direct mail campaign, you send out message after message until it's no longer cost-effective. This strategy yields a much higher response rate than with a one-shot mailing (typically just1% or less).
From the Research Labs: Research shows that, on average, A PROSPECT MUST BE CONTACTED SEVEN TIMES before you have any real chance at closing a sale.
=> BE IN THE TOP 10
If you apply this strategy to your Internet marketing campaigns, you'll have a real edge over the competition. Remember: 90% of businesses do not follow-up with prospects!
OPEN THE DOOR & CLOSE THAT SALE WITH EMPOWERISM`SUNBEATABLE AUTORESPONDER SUCCESS TECHNIQUES
=> TECHIQUE #1 - THE "KILL OVERKILL" TECHNIQUE
You don't want an email-inbox crammed with ads and salesletters, and neither does anyone else. Don't send out salesletter after sales letter. Your messages will become anannoyance and the recipient will either unsubscribe or just delete the messages whenever they arrive.
By sending a series of sales letters SPACED APART BY 2-4 DAYS, you'll keep your prospect aware of your business and develop credibility over time without being a pest.
=> TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE
Send freebies such as ebooks, info reports, newsletters, software, or even product samples. Many marketers use this approach by offering a newsletter.
Sneaky Salesmanship: Within the newsletter you have an excellent opportunity to plug your product with a few lines of irresistible copy.
With the soft sell approach, you can contact your prospect once or even twice a week with "valuable information" -- which coincidentally mentions your product or service -- without seeming like you're over-selling. If you're a vacuum cleaner distributor, for example, send a newsletter on allergies and dust mites, for example.
=> TECHNIQUE #3 - THEY'LL LEARN/YOU'LL EARN TECHNIQUE
Give away a valuable training course via email that has special appeal to your recipients! You can create a simple 3-day, 5-day, 7 day, or even longer course. And at the end of some of the course lessons you can add a few lines of copy plugging your product or service.
This, too, is a soft sell approach.
=> TECHNIQUE #4 COMBO PLATTER TECHNIQUE
Use a variation of the hard sell, soft sell approach. Simply alternate your messages. A balance of 40% hard-sell and 60% soft-sell is generally about right.
That wraps up today's lesson. Earlier I promised you a "crash course" in creating the perfect email message. Keep your eye on the horizon for: 8 Steps to Irresistible Copy EVERY Time."
